PAY PER HELD MEETING

you pay when the meeting
actually happens.

outbound for agencies that sell to local businesses. $150 to $200 per held meeting, in prepaid blocks of ten. no shows are not billed, and you can stop at the end of any block.

$150 to $200
per held meeting
10
meetings a block, prepaid
$0
retainer or platform fee
any block
stop at the end of it
RESULTS

agencies like yours.
what we booked for them.

figures from each case file, labelled booked, held or closed as recorded. results depend on the market and the offer.

all 23 case studies
THE DEAL

the whole deal, on one screen.
nothing in the terms that is not here.

YOU PAY

$150 to $200 per held meeting, agreed on the call and written down before the first block. the price holds for the whole block.

HOW YOU PAY

prepaid blocks of ten, by card, before anything is built. a first block of five is available once. the next block is charged when two meetings are left.

YOU COVER

your own inboxes and domains, in your name, at cost. about $250 to $400 a month for around 2,000 sends a day. yours to keep.

YOU NEVER PAY FOR

a no show, which we rebook once for free. a meeting that failed one of the five tests. a retainer, a platform fee or a setup fee.

WE DO

the list, the copy, the sending, every reply, a setter who calls interested leads within minutes, the booking, and reminders by email and text.

YOU DO

keep bookable time inside 48 hours, name one person who takes the calls, approve targeting within a business day, and mark each meeting within two business days.

A HELD MEETING COUNTS WHEN IT PASSES ALL FIVEmiss one and it is not billed.
01FIT

matches the buyer you agreed in writing: industry, size and area.

02DECISION MAKER

someone who can say yes: an owner, a partner or the person who runs it.

03TOLD AND AGREED

knew your name, knew it was about a paid service, and agreed the time.

04HELD

joined at the booked time. if your rep misses it, it still counts.

05BOOKED BY US

came from our outreach and was booked by our team.

you mark every meeting held, no show or disputed within two business days. a meeting left unmarked counts as held. a dispute names the test that failed. "they didn't buy" is not a dispute.

THE MATH

what is a meeting worth?
two numbers. be honest with the second one.

$
FIRST YEAR FEES FROM ONE NEW CLIENT
of 10
TWO IN TEN IS NORMAL FOR COLD
A MEETING THAT HAPPENS IS WORTH
$1,800to you. at the top of the range you pay $200. that is 9 times the price.

one closed deal pays for the meetings that did not close, with margin left over. that is the point of paying per meeting instead of per month.

one agency in our record, Reach Marketing, closed four new clients from 15 held meetings. read the case

HOW IT RUNStwo to three weeks to first send. after that, your job is taking the calls.
01WEEK 1 · ONE CALL

we agree who counts as a qualified buyer, in writing. about an hour of your time.

02WEEKS 1 TO 3 · THE BUILD

you buy inboxes and domains in your name, at cost. we build the list and write the copy. you approve it once.

03FROM WEEK 3 · SENDING

around 2,000 emails a day. our setter calls every interested reply within minutes and books the meeting onto your calendar.

04EVERY MEETING

reminders go out by email and text. you take the call, then mark it held, no show or disputed within two business days.

WHO IT IS FOR

built for one kind of agency.
if you are not it, we say so.

THIS WORKS WHEN
  • you are an agency that sells to local businesses: trades, home services, contractors, clinics, law firms and the like.
  • your clients pay you $1,000 a month or more.
  • someone on your side takes owner calls and closes them.
  • your calendar can take two calls a day, with time open inside 48 hours.
WE SAY NO WHEN
  • you need a guaranteed number of meetings. nobody honest gives one.
  • your clients pay a few hundred dollars. $200 a meeting cannot pay that back.
  • your niche has too few businesses for three months of sending.
  • you want meetings but nobody on your side can take them.
THE RECORD

this is where Spectra started.
before the retainers, we were paid per meeting.

100+
clients operated for
23
campaigns written up
$620k
closed in 45 days for an Inc. 5000 company
9
clients on camera
01UK · EU · USWeAreMatterraSUSTAINABILITY MARKETING3clients closed · full roster filled02UKAdhance AgencyMARKETING FOR COACHES & CONSULTANTS£90klifetime value generated · 4 clients closed03UK · EUBowarrM&A ADVISORY60+future seller conversations · 1 acquisition closed04GLOBALInbox AcceleratorSAAS · EMAIL INFRASTRUCTURE188positive replies · paused at day 1505US · CANADAVoluteLEGAL MARKETING4.8%reply rate · reply rate tripled in week one06USInvittcoLOCAL SERVICES MARKETING4.5×reply rate lift · from 1.1% to 5.0%07US · UKReach MarketingMARKETING AGENCY27%close rate on attended · above historical inbound08UKAdaptive SEOSEO AGENCY50%close rate on attended meetings09US · UK · EU · UAEVision AIREAL ESTATE MARKETING4regions · operated as subcampaigns10US · UKGetInboxZeroSAAS · PRODUCTIVITY40 wordsstep one cap · 5.2% reply rate11US · ASIATraffik DigitalMARKETING AGENCY23 / moqualified leads · sustained rhythm12USInc. 5000 Funding ProviderSMB FUNDING · ANONYMOUS$620kclosed revenue · 45 days13USPrivate Equity Firm · AnonymousPRIVATE EQUITY1acquisition closed · pipeline still being worked14USAutomation AdvantageAI AUTOMATION FOR SMBS61%video open rate · 2.2× industry benchmark15UKM&A Advisory Firm · AnonymousM&A ADVISORY2 tracksparallel campaigns · shared reporting16AUSTRALIA INTO USNexus Global PartnersLOCAL SERVICES MARKETING18%no show rate · 40% below benchmark17USJAAM SystemsLEGAL MARKETING62%meeting to proposal rate18US · CANADANorthern PacificHOME SERVICES MARKETING−40%no show rate · SMS follow up layer19LONDON · NYC · DUBAIYouYaaFINTECH MARKETING78%VSL watch through rate20USDent MarketingAI SAAS · DENTAL CLINICS41%beta to paid conversion21USViral FlowAI SEO62%open rate · keyword specific subjects22LIVERed Cell TherapyRED LIGHT THERAPY · WELLNESS11xbest segment vs the broad list23USEasy LeadsSENIOR LIVING MARKETING10meetings booked in one day · 17 Dec 2025
TWO OF THEM, AT LENGTH

Matt runs an agency that sells to senior living operators. Jack sells into spas, gyms and clinics. both reached local businesses by cold email, and both sat down for the long version.

the founder behind case 23. senior living marketing in the US, from one or two meetings a week to ten in a day, told from his side of it.case 23 · the numbers
the founder behind case 22. red light therapy, sold into UK spas, gyms and clinics by cold email.case 22 · the numbers
QUESTIONS

what agency owners ask before they buy a block.

it is not billed. we chase every no show and rebook it once at no charge. if the rebooked meeting happens, it is billed once.

a meeting that failed one of the five tests. mark it disputed within two business days and say which test failed. "they didn't buy" is not a dispute: a held meeting with a qualified owner is what you paid for. a meeting left unmarked counts as held.

nobody honest promises a number, and we do not. it depends on how deep your niche is and how strong your offer is. before the first block we give you our estimate for your market, and if the pool is too small to be worth it, we tell you that instead.

by card, in prepaid blocks of ten meetings, before anything is built. a first block of five is available once. the next block is charged when two meetings are left, and sending pauses until it clears.

it lands between $150 and $200 depending on how deep your niche is and how fast your calendar takes calls. it is agreed on the call, written down before the first block, and holds for the whole block.

yes, at the end of any block. meetings left in a block you have paid for are still delivered. the inboxes and domains are in your name and stay yours.

not to start. once you are taking around 60 meetings a month, a flat monthly fee works out cheaper for you, and we offer it then.

APPLY

a call to check fit.

we look at your niche, your offer and who takes the calls before we say yes. if the pool is too small or your price too low, you hear it on the call, and you have paid nothing.

PER HELD MEETING$150 to $200
MEETINGS A BLOCK, PREPAID10
THE INBOXES AND DOMAINSyours
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