the sending team
we hire and train the operators, and we carry the turnover.
TRACK RECORD
$600k+ in closed revenue for an Inc. 5000 company
$600k+ in closed revenue for an Inc. 5000 companyTHE SPECTRA GROUP
Outbound Edge
Outbound EdgeBUILT ON
SmartLead
01 · THE PROBLEM
most outbound doesn't fail because of effort.
it fails because it's built on disconnected parts.
DATA VENDORS
don't control delivery.
GENERALIST AGENCIES
rent infrastructure they can't fix.
INTERNAL TEAMS
operate without full visibility.
the result is pipeline that arrives in lumps, spend you cannot trace to an outcome, and no way to tell which part is broken. we built Spectra to fix exactly that.
02 · THE SYSTEM
four moving parts. we run all four.
every layer owned, operated and optimised in one place.
built in-house
operated daily
reviewed weekly
01
INFRASTRUCTURE
your emails land where they should.
isolated sending domains. warmed inboxes. SPF, DKIM, DMARC, BIMI. AI-monitored reputation per domain with automated rotation and throttling the moment a sender wobbles.
02
TARGETING
filters for real decision-makers.
AI-enriched lists built against your ICP. secondary enrichment through Apollo, Clay, BuiltWith, ZoomInfo. cross-referenced against your CRM for duplicates and suppression.
03
OUTREACH
consistent visibility across channels.
four-to-six-step sequences written by operators, one per vertical. A/B tested hooks held to a reply-rate floor. email, layered with SMS and LinkedIn where the buyer actually lives.
04
CONVERSATIONS
interest converted into booked meetings.
every reply AI-classified, then graded by a trained operator. positive replies routed to your calendar within two hours. no LLM theatre in front of your prospects.
03 · WHAT WE OWN
one team owns the whole chain.
infrastructure to booked call.
the strategy and the copy
whoever writes your sequences is in your weekly review, and answers for the reply rate.
the infrastructure
domains, inboxes, warmup and deliverability sit on our tenancy, and we maintain them.
the reporting
one live dashboard and a weekly operator note, both from the same data we act on.
one system.
one source of truth.
one outcome.
04 · POSITION OF CONTROL
from first touch to booked call,
every interaction is tracked and visible.
leads, replies, conversations and pipeline, updated in real time. we build the infrastructure and run the moving parts. you read the numbers and tell us where to push.
05 · IN THEIR WORDS
you don't have to take our word for it.
these founders recorded their own.
filmed on their own phones, no script and no studio. the campaign data behind each one sits in the case study.
06 · SELECTED WORK21 campaigns, written up in full.
read all case studies21 campaigns, written up in full.
every one of them the same way.
07 · ENGAGEMENT
we work with companies where outbound is a growth lever, not an experiment.
MODEL
retainer + rev share
operator-led · AI-assistedCOMMITMENT
3 months
minimum engagementONBOARDING
14 days
to first live sendif you're looking for another agency, this isn't it. if you want a system that produces pipeline, book a call.