PERFORMANCE BASED OUTBOUND · PAID PER HELD MEETING

sales meetings, booked.
you pay when they happen.

we run cold email and book qualified buyers onto your calendar. no retainer: you pay per meeting that actually happens, and a no show never bills.

  • held meetings only
  • no retainer
  • no shows never bill
  • criteria agreed before launch
10,106,260
emails sent for clients
$3.2M+
closed revenue, tracked
100+
clients run for
23
campaigns written up
TRACK RECORDInc. 5000$620k closed in 45 days for an Inc. 5000 company
THE SPECTRA GROUP
Spectra AcquisitionOutbound Edge
BUILT ON
SmartLeadClayApollo.ioClaude
01 · RESULTS

numbers from the case files.
not a pitch deck. read them.

figures from each case file, labelled booked, held or closed as recorded. results depend on the market and the offer.

all 23 case studies
HOW IT RUNStwo to three weeks to first send. after that, your job is taking the calls.
01WEEK 1 · ONE CALL

we agree who counts as a qualified buyer, in writing. about an hour of your time.

02WEEKS 1 TO 3 · THE BUILD

you buy inboxes and domains in your name, at cost. we build the list and write the copy. you approve it once.

03FROM WEEK 3 · SENDING

around 2,000 emails a day. our setter calls every interested reply within minutes and books the meeting onto your calendar.

04EVERY MEETING

reminders go out by email and text. you take the call, then mark it held, no show or disputed within two business days.

02 · HOW YOU PAY

held meetings, not bookings.
and not a monthly retainer.

you pay per qualified meeting that takes place. the rate is set for your market and deal size, and written down before anything sends. nothing is owed for a meeting that does not happen.

in house SDRretainer agencySpectra
you pay forsalary, whether they book or nota monthly retainer, whether it works or notmeetings that actually happen
a no showpaid forpaid fornever billed, rebooked once
minimum terma hireusually three to six monthsnone, stop after any block
who carries the riskyouyouus
A MEETING COUNTS WHEN IT PASSES ALL FIVEagreed in writing before the first email.
01FIT

matches the buyer you agreed in writing: industry, size and area.

02DECISION MAKER

someone who can say yes: an owner, a partner or the person who runs it.

03TOLD AND AGREED

knew your name, knew it was about a paid service, and agreed the time.

04HELD

joined at the booked time. if your rep misses it, it still counts.

05BOOKED BY US

came from our outreach and was booked by our team.

you mark each meeting held, no show or disputed within two business days. a dispute names the test that failed, and a disputed meeting is not billed.

03 · IN THEIR WORDS

you don't have to take our word for it.
these founders recorded their own.

seven filmed on their own phones, no script and no studio. two sat down with us for the long version. the campaign data behind each one sits in the case study.

the founder behind case 23. senior living marketing in the US, from one or two meetings a week to ten in a day, told from his side of it.case 23 · the numbers
the founder behind case 22. red light therapy, sold into UK spas, gyms and clinics by cold email.case 22 · the numbers
case 02 · the numbers
case 04 · the numbers
case 14 · the numbers
case 01 · the numbers
case 10 · the numbers
case study in progress
case 08 · the numbers
04 · THE RECORD

23 campaigns, written up.
the numbers, and what made them work.

read all case studies
01UK · EU · USWeAreMatterraSUSTAINABILITY MARKETING3clients closed · full roster filled02UKAdhance AgencyMARKETING FOR COACHES & CONSULTANTS£90klifetime value generated · 4 clients closed03UK · EUBowarrM&A ADVISORY60+future seller conversations · 1 acquisition closed04GLOBALInbox AcceleratorSAAS · EMAIL INFRASTRUCTURE188positive replies · paused at day 1505US · CANADAVoluteLEGAL MARKETING4.8%reply rate · reply rate tripled in week one06USInvittcoLOCAL SERVICES MARKETING4.5×reply rate lift · from 1.1% to 5.0%07US · UKReach MarketingMARKETING AGENCY27%close rate on attended · above historical inbound08UKAdaptive SEOSEO AGENCY50%close rate on attended meetings09US · UK · EU · UAEVision AIREAL ESTATE MARKETING4regions · operated as subcampaigns10US · UKGetInboxZeroSAAS · PRODUCTIVITY40 wordsstep one cap · 5.2% reply rate11US · ASIATraffik DigitalMARKETING AGENCY23 / moqualified leads · sustained rhythm12USInc. 5000 Funding ProviderSMB FUNDING · ANONYMOUS$620kclosed revenue · 45 days13USPrivate Equity Firm · AnonymousPRIVATE EQUITY1acquisition closed · pipeline still being worked14USAutomation AdvantageAI AUTOMATION FOR SMBS61%video open rate · 2.2× industry benchmark15UKM&A Advisory Firm · AnonymousM&A ADVISORY2 tracksparallel campaigns · shared reporting16AUSTRALIA INTO USNexus Global PartnersLOCAL SERVICES MARKETING18%no show rate · 40% below benchmark17USJAAM SystemsLEGAL MARKETING62%meeting to proposal rate18US · CANADANorthern PacificHOME SERVICES MARKETING−40%no show rate · SMS follow up layer19LONDON · NYC · DUBAIYouYaaFINTECH MARKETING78%VSL watch through rate20USDent MarketingAI SAAS · DENTAL CLINICS41%beta to paid conversion21USViral FlowAI SEO62%open rate · keyword specific subjects22LIVERed Cell TherapyRED LIGHT THERAPY · WELLNESS11xbest segment vs the broad list23USEasy LeadsSENIOR LIVING MARKETING10meetings booked in one day · 17 Dec 2025
FOR AGENCIES

run an agency that sells to local businesses?
there is a set offer for you.

a fixed price per held meeting, prepaid blocks, and campaigns built from the agency playbook we run every day for clients like yours.

NEXT STEP

if you can take the calls,
we will fill the calendar.

on the call we look at your market, your offer and your deal size, and show you what a held meeting is worth to you. if the numbers do not work, we say so, and you have paid nothing.