PAY PER QUALIFIED SHOW

you pay when the meeting
actually happens.

cold email, run for companies that sell to local businesses. $150 to $250 when a qualified prospect takes the meeting, at a rate fixed for your market before anything sends. nothing before that, and nothing for the ones who don't show.

see if you qualifyread the deal
$0
upfront
$150 to $250
per qualified show
14 days
to first send
none
minimum term
THE DEAL

the whole arrangement, on one screen.
nothing in the contract that is not on this page.

YOU PAY

$150 to $250 per qualified show. the rate is set for your market on the fit call and fixed in writing, then charged to a card on file after the meeting has happened.

YOU COVER

your own domains and inboxes, in your name, at cost. about $250 to $400 a month for around 2,000 sends a day. yours to keep.

YOU DON'T PAY

a retainer. a setup fee. a minimum term. anything for a reply that does not become a meeting, and nothing for a booking that does not show.

WE DO

the list, the copy, the infrastructure, every reply, and the booking.

YOU DO

approve the copy once. turn up. tell us within 48 hours how it went.

A QUALIFIED SHOW PASSES ALL FOURmiss one and you are not charged.
01PROFILE

matches the profile we agreed with you in writing.

02INTEREST

replied and said yes to a meeting. not a maybe.

03SHOWED

on your calendar, invite received, and they turned up.

04REAL

a real person at a real business you can look up.

THE MATH

what is a meeting worth to you?
two numbers. be honest with the second one.

$
FIRST YEAR VALUE OF ONE NEW CUSTOMER
of 10
TWO IN TEN IS NORMAL FOR COLD
A MEETING THAT HAPPENS IS WORTH
$800to you. at the top of the range you pay $250. that is 3.2 times the price.

one closed deal pays for the meetings that did not close, with margin left over. that is the point of paying per show instead of per month.

one client in our record, an Inc. 5000 funding company, turned 100+ booked meetings into $620,000 closed inside 45 days. about $6,200 a meeting. read the case

HOW IT RUNStwo weeks to first send. after that you hear from us when a meeting is booked, and pay when it happens.
01DAYS 1 TO 3

we agree who you sell to, in writing. that document is what qualified means.

02DAYS 3 TO 14

list pulled from map and directory data and filtered with AI. inboxes up in your name. copy approved once.

03FROM DAY 14

around 2,000 sends a day across your inboxes. deliverability watched daily.

04EVERY REPLY

AI drafts in minutes, an operator approves, the meeting is booked and confirmed. your card is charged once it has happened.

WHO IT IS FOR

built for one kind of company.
if that is not you, we turn it down.

THIS WORKS WHEN
  • you sell to local businesses: trades, clinics, gyms, salons, brokers, restaurants, franchises, or the agencies that serve them.
  • a closed deal is worth $2,000 or more to you.
  • someone on your side will take the meetings this week.
  • the buyer is the owner or the manager and can say yes.
WE SAY NO WHEN
  • enterprise buyers and procurement cycles. wrong channel.
  • deals worth a few hundred dollars. $250 a show cannot pay that back.
  • audiences that do not take cold email, or markets with a few hundred businesses in total.
  • meetings wanted, nobody to attend them.
THE RECORD

this is where Spectra started.
before the retainers, we were paid per meeting.

100+
clients operated for
21
campaigns written up in full
$620k
closed in 45 days for an Inc. 5000 company
9
clients on camera
01UK · EU · USWeAreMatterraSUSTAINABILITY MARKETING3clients closed · full roster filled02UKAdhance AgencyMARKETING FOR COACHES & CONSULTANTS£90klifetime value generated · 4 clients closed03UK · EUBowarrM&A ADVISORY60+future seller conversations · 1 acquisition closed04GLOBALInbox AcceleratorSAAS · EMAIL INFRASTRUCTURE188positive replies · paused at day 1505US · CANADAVoluteLEGAL MARKETING4.8%reply rate · reply rate tripled in week one06USInvittcoLOCAL SERVICES MARKETING4.5×reply-rate lift · from 1.1% to 5.0%07US · UKReach MarketingMARKETING AGENCY27%close rate on attended · above historical inbound08UKAdaptive SEOSEO AGENCY50%close rate on attended meetings09US · UK · EU · UAEVision AIREAL ESTATE MARKETING4regions · operated as sub-campaigns10US · UKGetInboxZeroSAAS · PRODUCTIVITY40 wordsstep-one cap · 5.2% reply rate11US · ASIATraffik DigitalMARKETING AGENCY23 / moqualified leads · sustained rhythm12USInc. 5000 Funding ProviderSMB FUNDING · ANONYMOUS$620kclosed revenue · 45 days13USPrivate Equity Firm · AnonymousPRIVATE EQUITY1acquisition closed · pipeline still being worked14USAutomation AdvantageAI AUTOMATION FOR SMBS61%video open rate · 2.2× industry benchmark15UKM&A Advisory Firm · AnonymousM&A ADVISORY2 tracksparallel campaigns · shared reporting16AUSTRALIA INTO USNexus Global PartnersLOCAL SERVICES MARKETING18%no-show rate · 40% below benchmark17USJAAM SystemsLEGAL MARKETING62%meeting-to-proposal rate18US · CANADANorthern PacificHOME SERVICES MARKETING−40%no-show rate · SMS follow-up layer19LONDON · NYC · DUBAIYouYaaFINTECH MARKETING78%VSL watch-through rate20USDent MarketingAI SAAS · DENTAL CLINICS41%beta-to-paid conversion21USViral FlowAI SEO62%open rate · keyword-specific subjects22LIVERed Cell TherapyRED LIGHT THERAPY · WELLNESS11xbest segment vs the broad list23USEasy LeadsSENIOR LIVING MARKETING10meetings booked in one day · 17 Dec 2025
TWO OF THEM, AT LENGTH

Matt sells into senior living operators. Jack sells into spas, gyms and clinics. both are this page's market, local businesses reached by cold email, and both sat down for the long version.

the founder behind case 23. senior living marketing in the US, from one or two meetings a week to ten in a day, told from his side of it.case 23 · the numbers
the founder behind case 22. red light therapy, sold into UK spas, gyms and clinics by cold email.case 22 · the numbers
QUESTIONS

the five things people ask before they say yes.

you are not charged. the unit is a show, not a booking. we chase, we rebook if they will have it, and if no shows start to pattern we tighten the profile before sending another email.

then it fails the first test and you are not charged. the profile is agreed in writing before launch and every booking is checked against it before the invite goes out, not after you have sat through the call.

depends on the size of your pool and the strength of your offer, and we are not going to guess on a landing page. before anything sends we tell you the realistic range for your market. if the pool is too small to be worth your inbox spend, we say that instead.

a card on file is charged after the meeting has happened, at the rate agreed on the fit call. receipt and a one line brief on the prospect arrive in the same message. no invoices, nothing owed at month end.

the rate lands between $150 and $250 depending on how hard your buyer is to reach and what a show is worth to you. it is set on the fit call, written into the agreement, and does not move after that.

any time, in writing. sends stop within 24 hours. the domains and inboxes are yours and you keep them. you pay only for meetings that have already happened.

APPLY

twenty minutes to check fit.

we look at your market and your offer before we say yes. if the pool is too small or the deal too cheap, you hear it on the call and you have paid nothing.

TO START$0
PER QUALIFIED SHOW$150 to $250
THE INFRASTRUCTUREyours
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